In his Loeries Conversation session, Stuart described behavioural economics as creativity – but applied in a different way. According to him, this is a ‘grey’ area (thanks for the shout-out, Stu!) and teaches us that the best creativity is often triggered by the smallest ideas.
Titled Creativity, but not as we know it, he explained the fascinating field where psychology and economics overlap. Essentially, it can lead to the ability to bring about remarkable change any time humans need to make a choice.