by MarkLives (@marklives) Grey Africa has appointed Dallas Glover as managing director of WPP’s bespoke agency for Distell, Liquid. Glover replaces Mike Middleton, the ex-KFC CMO who joined Liquid as MD in April 2019 and who’s stepping aside to focus on his future studies thesis in the coming months before deciding on his next step.
Liquid manages marketing and communications for Savanna, Amarula, Hunters, Bain’s, Scottish Leader, Edge and Viceroy.
“We are thrilled and honoured that Dallas will be returning to Grey to head up the Liquid team,” says Paul Jackson, Grey Africa/Liquid CEO. “He is exceptionally talented and his management and strategic experience in the alcohol industry will bring enormous value to our client, Distell, as he helps them realise their ambition for global and African expansion.”
Glover joins from McCann Worldgroup, where he led its strategic offering across sub-Saharan Africa. He was also MD of Grey South Africa before founding his strategic consultancy, The Strategy Department. He helped with moving Amstel from SAB back into the Heineken portfolio and worked with the Captain Morgan team, as well as on Tanqueray for Brandhouse and later Diageo (Johnnie Walker, J&B, Bells, Singleton, Cardhu and Haig Club Clubman).
Other experience includes the global Heineken portfolio, where he worked on brands such as Mutzig, Primus, Amstel and Heineken, plus Heineken in Amsterdam where he helped to position and launch Amstel Gold across Europe.
Originally published on MarkLives.com — click here to continue reading.