By Grey Africa | May, 2020.
Grey Advertising Africa has announced the recent appointment of Sindiswa Masuta as its new strategy business director. The appointment will see Masuta take responsibility for all the business of strategy at Grey, including South African Tourism, Mazda and Distell.
Masuta was previously a business unit director in account management at DDB where she worked on brands such as Honda, African Bank, Samsung, MTN and Unilever. She has 10 years’ worth of experience in the advertising industry and has graduated with an honours degree in strategic brand communications from Vega.
“Ever since I met Sindi when she was in account management, but a closet strategist, I’ve tried all manner of enticement to get her to succumb to ‘the dark side’ and join the strategy department,” says Stuart Walsh, chief strategy officer at Grey Advertising Africa.
“It took six years to turn her but already after just three months, it’s been well worth the wait,” adds Walsh.
“This is an area of advertising that I’ve always been intrigued by, so I’m thrilled that my career has now taken a more decisive turn in this direction,” says Masuta.
“Advertising is an exhilarating industry to be a part of and the strategy side of the business will allow me to make even more of an impact on my clients’ campaigns,” she concludes.