The Cannes Lions International Festival of Creativity has today named WPP as holding company of the decade. Cannes Lions is the world’s leading event and awards programme for the creative marketing community. This year’s special global rankings recognise those companies which have demonstrated the greatest sustained creative excellence, based on winning and shortlisted work over the last 10 years.
Among the Lions awarded between 2010 and 2019, WPP agencies won a total of 51 Grand Prix and Titanium Lions for a huge variety of work including: 2011’s Dove Real Beauty Sketches by Ogilvy – one of the most-viewed advertisements of all time; 2016’s double Grand Prix-winning, data-driven The Next Rembrandt for ING by Wunderman Thompson; and last year’s Glass Lion for Change and Titanium winner The Last Ever Issue for Mastercard and BNP Paribas by VMLY&R and Wavemaker, which sought to transform the narrative for women.
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