WPP has been ranked the most effective marketing communications company in the world in the 2020 Effie Index. It is the ninth successive year that WPP has received this award. The Index, the world’s most comprehensive global ranking of marketing effectiveness, lists companies that create the most effective marketing and communications ideas in terms of measurable business results for clients.
The 2020 Effie Index analysed finalist and winner data from more than 45 worldwide Effie Award competitions held in 2019. Submitted case studies were subject to intensive evaluation by an expert panel of judges, which debated each case’s effectiveness based on the results it delivered.
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