Here's What We Do Better
Grey Group, Adweek Global Agency of the Year 2013, has re-entered South Africa with Grey Africa, one of South Africa’s fastest growing advertising communications agencies. Grey Africa is re-establishing the global advertising giant as a leader in providing creative and effective full-service marketing solutions across the African continent. It is a critical step in Grey’s growth strategy of developing its networks in fast growing and important markets and sectors in the EMEA region. Grey Africa will focus on developing a strong local Grey presence in South Africa as well as lead Grey’s expansion in key African markets.
Digital media is the future of advertising. Everybody knows that. But hardly anybody knows how to synergise it successfully with other media. At Grey Africa, however, our fully integrated digital team offers the complete set of digital services, including strategy, user experience, web/mobile design and development, search and display advertising from strategy to execution and placement, mobile apps, augmented reality, reporting and analysis and video editing.
Branding and Design
At Grey design, we push boundaries and learn from one another based on the principle that real design has the power to make things better. It can deliver an experience that ignites a evolution. Great design lives at Grey Africa. We do this as a team, as innovators and design lovers.
Want to know Grey Africa’s secret weapon? It’s our innovative approach to PR. As one of the few agencies with a full-service public relations team embedded in the agency, PR plays a vital role in creating Famously Effective work.
Grey's Insights division provides consumer insights, through market research solutions translated into strategy that builds winning brands. Grey's Insights division provides consumer insights, through market research.
Grey's award-winning activations team develops integrated work for clients by connecting brands to popular culture — people, trends, places and events — in ways that capture the interest of consumers and get them to act.
With a deep understanding of how people shop, what influences shoppers, what drives the shopping experience and which barriers keep shoppers from buying, Grey Africa can map and improve shopping from awareness, consideration through conversion, even shortening the journey, while driving loyalty and advocacy. Our unique approach integrates shopper marketing principles from the campaign ideation stage, influencing the key visual, product claim and toolkit strategy development. We also deliver global store back solutions, which include packaging design, digital and mobile shopper marketing conceptualising, creative development, and fulfilment.