17 Muswell Rd South, Block A, Wedgefield Office Park, Bryanston, 2021, Gauteng, South Africa
+27 11 463 6043

FNB CASE STUDY: MOST EXPENSIVE STORE IN THE WORLD

THE CHALLENGE

South Africans have some of the worst savings habits in the world. We just don’t save enough. FNB wanted to encourage people to save money but the constant desire for instant gratification means people couldn’t go without that daily latte and store bought snack. The daily cumulative effect of this leaves them with no money to save at the end of the month.

THE REALIZATION

We complain that we never have the money to save but we don’t realise how much we spend on insignificant things we don’t really need on a daily basis.

THE SOLUTION

Open the world’s most expensive convenient store to show people how much that daily latte actually costs you at the end of the month. We charged the amount of a month’s worth of daily coffees for one cup. We did the same for the most commonly bought snacks. While people were shocked at the price of one coffee they were more shocked when they were told this is what they spend monthly on coffee. They were then introduced to FNBs innovative savings offers to encourage them to delay the instant gratification and save their money with FNB.